Positioning, AI slop and knowing what your business stands for with Krista Patterson
In this episode of Podcast My Business, Tony Skinner speaks with Krista Patterson from The Positioning Collective about positioning, leadership, AI-generated content and why businesses need clarity before they create more content.
The conversation starts with the idea of champion teams and why talented people do not always create a strong team on their own. From there, Tony and Krista move into positioning, AI slop, shortened attention spans, startup clarity, sales, personal brand and why more content is not always better content.
Krista makes the point that AI can help produce content quickly, but if a business is not clear on its audience, message and market position, the output can easily become scattered, generic or irrelevant.
In this episode
Tony and Krista discuss:
why a group of talented people still needs a shared vision
what business teams can learn from sport
why shortened attention spans make clarity more important
how AI can create more content but not necessarily better content
why AI slop often starts with unclear positioning
how businesses can use AI without losing their voice
why founders need to understand the position they want to hold in the market
the importance of knowing the one idea you want to hold in the customer’s mind
why selling can take different forms
why every person and business has a brand, whether they work on it or not
why going viral is not useful if you are attracting the wrong audience
Key takeaway
AI can create content, but it cannot create clarity.
If a business does not know who it is trying to reach, what it wants to be known for and what message it wants to own, more content may only create more noise.
Krista’s point is simple but important: before businesses produce more posts, articles, videos or AI-generated content, they need to understand their positioning.
Clarity comes before volume.
Guest
Krista Patterson
The Positioning Collective
Website:
https://positioningcollective.com
