Tony Skinner from Podcast My Business and Brendan Lee from Be Digital Group discussed the current economic sentiment and the importance of sales over marketing. Brendan, a career marketer, emphasized the need for salesconversion and the integration of marketing and sales strategies. They highlighted the significance of influence in marketingand the importance of messaging congruency.…
Note AI Transcript In this conversation,Tony Skinner interviews Simone Robinson, a copywriter and marketing strategist. They discuss the importance of networking, the role of messaging in marketing, the impact of artificial intelligence on copywriting, and tips for starting a business. Simone emphasises the need for clear and compelling messaging, the power of headlines,…
We are talking about how restrictions impact your business as well. But what I’m thinking is that that’s an opportunity. Because of course, once things start normalizing tradies they get busier again, they’re going to need you even more once things return, and they get bombarded with work.
Of course, a podcast or video cast or video is about stories. You are someone who helps people realize the power of their stories and how to create stories that are more engaging, because there’s so many stories out there, but what makes your story and my story so good.
So how do you help people with that?
Get started on your marketing now. Have your marketing plan ready and planned out.
Through spoken word or through text alone in three days 90% of that information is lost. If you couple that information with imagery, then in three days 65% is retained. So you go from 10% retention to 55 or 65% retention, just by adding images and increase engagement.
Now is a great opportunity I think, to take stock. I do think businesses, those that take a little bit of bravery or think, or apply a little bit of bravery, I think you can win out of this crisis.
Maybe don’t overthink it and don’t play the farm on it. But I think the other thing too, is that businesses… We’ve seen businesses respond really quickly. So those that have adapted fast quite often have sort of got ahead quickly and haven’t sort of, I think, overlabored the point either.
Lindys Briefs: How to Brief a Designer
Looking at, the suite of services that you offer, you could become a company’s marketing department, pretty much all of it
● We do specialize in printers, we have a 20 year background in all sorts of print. But we also design digitally so in the digital space in helping you with your idioms and your templates, and, and all of those sorts of things. So we are a whole solutions company.
● we are graphic designers and visual communicators working with multi nationals to start ups and small business’s And we want to help you to brief a designer to save you time and money.
Todays business podcast is covering Website Customer Relationship Marketing with Ucidity.com.au is an end to end marketing agency. So the way we usually describe it is we go all the way until Pay Per Click
● From your brand strategy getting your brand, right and then online, how it represents on your website and through to your digital marketing
● We build strategies around that integrating your CRM as well so you can track and manage and have oversight over everything that’s happening and you see what delivers
Win More Clients
Today we’re talking about marketing automation with Tim from winmoreclients.com.au
● So what sort of business is best to be using marketing automation?
Any business with relationships can benefit from automation.
● people in business are saying I’ve got to get online. What have you been doing for the last 10 years or five years? If you’re not online? Automation can help with this.
