Braeden Rhys, a business strategist and coach, discusses the importance of authenticity and planning in business. He emphasizes the need for practical experience over theoretical knowledge and warns against cheap, ineffective services.
Braeden shares his journey of gaining clients by offering free services and building a portfolio of 583 clients across various industries.
He stresses the importance of understanding business needs, planning for potential issues, and maintaining transparency. Braeden offers free one-hour consultations to help businesses identify and address their problems, advocating for a flexible, cost-effective approach to growth.
Outline
Braeden’s Background and Self-Education
- Tony Skinner introduces Braeden Rhys, a business strategist and coach, and mentions Braeden’s website, Braedenrhys.com.
- Braeden shares his journey of self-education through various qualifications in marketing, advertising, business, public relations, digital media, and HR.
- He emphasises the importance of learning by doing, sharing both successes and failures in his career.
- Braeden discusses his approach to coaching, which is based on real-world experiences and deep learning.
Challenges in the Coaching Industry
- Tony raises the issue of unregulated coaching and the ease of obtaining qualifications online.
- Braeden agrees and shares his own experience of struggling to get employment due to lack of experience.
- He decided to gain experience by offering free services to businesses, which eventually led to paid opportunities.
- Braeden highlights the importance of practical experience over theoretical knowledge in the coaching industry.
Building a Client Base and Industry Experience
- Braeden explains how he built his client base by offering free services and demonstrating his skills.
- He shares that he worked with a diverse range of clients across various industries, including education, government, law, accounting, real estate, and more.
- Braeden extends the value of real-world experience and practical knowledge in delivering effective coaching.
- He discusses the importance of finding a coach who fits the client’s goals and vision.
Finding the Right Coach and Avoiding Pitfalls
- Tony and Braeden discuss the importance of aligning with a coach who shares the client’s vision and goals.
- Braeden advises against getting caught up in expensive or overly complex coaching programs.
- He shares his approach of offering free initial consultations to identify client needs and provide honest feedback.
- Braeden discusses the importance of a flexible and cost-effective approach to coaching.
Scalability and Authenticity in Business
- Tony asks Braeden for tips on starting a new business.
- Braeden stresses the importance of scalability and understanding the client’s purpose and passion.
- He warns against copying competitors and stresses the need for authenticity and uniqueness in business.
- Braeden highlights the importance of having a unified strategy and understanding the customer journey.
Planning for Success and Handling Challenges
- Braeden discusses the importance of planning for success and being prepared for potential challenges.
- He shares examples of how businesses can handle negative customer reviews and maintain a positive reputation.
- Braeden shares the importance of being involved in the business processes and being aware of customer needs.
- He advises against outsourcing without understanding the processes and being able to track performance.
Outsourcing and Managing Remote Teams
- Tony and Braeden discuss the benefits and challenges of outsourcing work to overseas teams.
- Braeden shares his experience with outsourcing and the importance of being aware of the processes involved.
- He advises against relying solely on outsourced teams without understanding the work required.
- Braeden states the importance of tracking performance and maintaining quality control.
The Role of a Business Coach
- Braeden offers a free one-hour consultation to help businesses identify and address their problems.
- The importance of honest feedback and a practical approach to business growth.
- Braeden shares his mantra of unapologetic authenticity and being brutally honest with clients.
- Tony agrees on the value of having a coach who provides a no-nonsense approach to business growth.
Final Thoughts and Contact Information
- Braeden reiterates the importance of planning, authenticity, and understanding the customer journey.
- He offers his services for a free consultation to help businesses identify and address their issues.
- Reach out to Braeden Rhys for a free 1-hour consultation to get honest feedback on your business and a tangible approach to fixing issues.
- Head to https://www.braedenrhys.com/
