Tony skinner
Hi, and welcome to the podcast podcast my business. And today we have Kristof Kazmer . Hopefully I got that right of aseit.com.au Hi, Kristof, how you doing?
Kristof
Fantastic. Thanks for having me on tony appreciate your time. 
Tony skinner
Yeah, no worries. I wanted to have you on because there’s lots of things happening after the event. And certainly in the move to online and the there’s various ways of the new economy moving forward and what have you. But one of the things is that you do help businesses in the cloud, and in the cloud is still fairly well, I would say, unknown for people, but people don’t understand it enough. But when we touch on that we talk about me, essentially, the sharing economy is about trust. And Rachel botsman has mentioned it’s more about trust than technology. So, huh, when you’re talking about in the cloud, you don’t mean that layer technology. In fact, you’re replacing physical servers and everything else that people used to have, say, how do you guys deal with that trust element of the cloud?
Kristof
So look, it’s an interesting diorama that we we sort of have to address it. And to be fair with you, Tony, if you look at similar concepts of Rachel botsman talks about trust economy, and Francis Frye also talks about the trust triangle. So for us, the current generation is very interesting that we forego convenience. Sorry, I’ll information in for convenience. So as part of that, we will tend to take up a cloud service or provision of the service that is easily accessible, you know, to have our information available. That’s exactly what we’ve changed, right? And to be fair with you, I’ve always found it an interesting concept how So talk about the cloud, right? It’s there is no such thing as the cloud. It’s just somebody else’s. Service, right?
Tony skinner
Yeah, that’s right.
Kristof
So, look, and that’s been an interesting uptake, especially in the in the current economy stat. Right. We’ve talked previously around how that trust economy’s changed, but it’s also taken up a lot faster now with services, streaming services, cloud based services, working from home, makes a lot more, I guess, sort of that impetus for us to pick them up straightaway.
Tony skinner
Yeah, it’s interesting. It used to be that trust was through parental and community ties and recommendations. I know the old school of I need an account to do my tax. And asking your parents who they know, and they refer someone they trust someone. And nowadays, we do it through reviews and review sites, right. Hey, more than anything else.
Kristof
It’s an interesting story, Nielsen research company recently did a survey actually around that and you’re very spot on right? We’ve actually gone back to being what they call local vores. So we used to shop a lot further online, and we used to take on a lot more online services, but the current economy has meant that people are more in like to go to their local shop than they ever have been.
Tony skinner
Exactly right. So I’m discovering that now I live in Lane Cove. And there’s this area’s well known for bankers and lawyers, So white collar, if one of them writes in and complains, in Soviet, at least I know that someone’s listening. So because it’s so close to the CBD, people used to work in the CBD a lot. Now, because of the event. They’re not doing that, right. I’m seeing local communities are getting busier and busier. So, again, the cloud, because it’s yet someone else’s server, as you rightly point out, is allowing people to be I guess a bit more fragmented into support their local community and much more. 
Kristof
Yeah, and it’s an interesting dynamic again. So it’s that whole concept of work anytime, anywhere, right? The cloud has allowed for us to get the data that you needed in the right place at the right time. And that could be effectively you in front of your machine at home in Lane cove, as you said, or you could have previously been in an office. And it’s an interesting concept because quite a bit of small businesses still had an on premise, you know, server of such right. And due to these unprecedented times, they’ve had to consider how they move into Cloud based services a lot quicker. And, as you said, you know, you discuss you used to ask your your relatives for a good accountant. And now more than ever, networking is also more prevalent. So the ability for you to go out and ask someone you trust to say, hey, Tony, do you know someone who’s, you know, good at doing cloud based services or do you know as someone can help me work from home, and that’s actually been a big driver of engagement with other business Is that probably wouldn’t have been that previously.
Tony skinner
Well, now you’ve been growing nicely because of that. And again, because of this event to demand for you and your services has been pretty staggering. So what what’s the demand that you’ve been meeting how you’ve been helping businesses?
Kristof
Well, so the most important part time is actually getting someone and understanding what their business needs are, rather than just fixing an immediate solution or fixing an immediate problem, so to speak more. So from my perspective, we’re here to support and be able to understand a greater expectation of how we can make sure that someone is being more business effective and not just taking up a service and that’s kind of where we’re trying to be a business provider and an advisor at the same time. So that’s exactly sort of that ability for us to not just sell but it’s guide, make sure that you’re getting the best value the right product. Sorry, that’s the other thing, right? There’s plenty of ways to skin a cat and I use that effectively but You want to make sure you’re doing the right way not just to sit in now because you’re on the backfoot trying to get ahead, but also in three, six months.
Tony skinner
And it’s interesting. I remember a few years ago, and I was working in the UK, and we used to do daily backups. And that was a tape, you put a tape in the machine, you take one for Monday, someone would take it home, and they keep it on them for a week, and then cut and it would be back in on Monday. And you do that five days. And that’s how you did it. Now because everything is in the cloud. I use Dropbox and Google Drive. Yeah, the reason why I do that, is that Dropbox I’ve had for a long time. I’m annoyed. I’m paying 20 plus bucks a month. And I don’t get a lot for it. And I’ve got Google Drive. And I think well, should I use both? I’ve stopped using Dropbox in preparation for moving from it. But it’s very difficult to move.
Kristof
Yeah, and that’s kind of one of those things right? A cloud providers make it easy for you to get in and you get used to it. I call it drinking the Kool Aid. But if you want to smoke that flavor, it can be a little bit tricky. It’s like you’ve been used to drinking Coca Cola for 15 years, and then all of a sudden, Pepsi’s quarter of the cost. It’s like, ooh, do I really want to? But yeah, there is ways and means to do it. And you’re absolutely right. And the other thing to keep in mind is that knowing where your data lives, right, so, as a business, you will take up some of these services, but they don’t necessarily offer you what they call a backup, right? There’s no governance either. So if they happen to have an outage or failure, and you lost all your data, read the fine print.
Tony skinner
Well, that’s why every now and again, I do this.
Kristof
Yes. So we provide the
Tony skinner
For the audio people the USB stick backup backup, just in case. 
Kristof
Yeah, so just on that point, Tony, we were talking about that right tapes, USB sticks. So with the resurgence of cloud based services, for example, and we’ve been in helping small businesses, especially ones with type two, take on free backups from our service in the cloud purely to save them having to get into that office every day and change that type. Right? It also means that there’s a little bit less risk on their part. So if the office is having to be flooded, or you know, it does happen to be shut down, we can
Tony skinner
lose hope there’s a pandemic, and you can’t make it into the office. Just you never know that might happen.
Kristof
Oh, well, yeah, its unprecedneted but you never know
Tony skinner
know, you never know.
Kristof
That’s true. So from that perspective, cloud based backups is also one way to sort of at least mitigate their risk, but and it’s also so cost effective now compared to what it used to be 1015 years ago, right. And the other problem is with your USB sticks, and I say this, you’ll probably have five or six or seven of those, and you won’t know which one to find it on when you really need it.
Tony skinner
Yeah, well, that’s true. I do a little bit different. I do intermittent every now and again, whack stuff on, put it in the safe and job done. I’m not worried about the daily one. But yeah, you’re right. Like you’re gonna have somebody go back to and you’re right backups. I think people think Arts in the cloud and Google can be trusted, and Dropbox can be trusted. You know what we were talking before about trust, and that, you know, you’re gonna build up that trust. However, don’t trust 100%. Absolutely. With everything to do with your business.
Kristof
Well, yeah, I mean, if it’s personal, I guess we at the end of the day, if you lost some photos, or you lost some of your documents, would that really be detrimental to your life? No, but if you did happen to lose business applications or your business, then that could stop you from being out operate. So and you know, I appreciate the trust that people put in Microsoft and Google and Dropbox, but at the end of the day, if I do happen to have an outage which has happened or failure, then at the end of the day, okay, now responsibility, right?
Tony skinner
Well, unless true. Another thing to think about, actually, for a lot of businesses is their website. I mean, hmm, how many people have a website that goes down? Or the honor, let’s say, lower quality server like GoDaddy?
Tony skinner
Yeah. So, but and his service, the website disappears. They’re gone. Who’s he in responsible for their backups?
Kristof
Yeah, yeah, absolutely. And the other thing is like, where do you direct someone? If you do happen to have that service available, right? Is there an option for you to try and find out whether or not you can divert them to a social media page as opposed to a temporary medium? So it’s that resilience and that redundancy built in also at the same time?
Tony skinner
Yeah, absolutely. And again, you’re right is that resilience, it’s that being able to adjust in cases a worldwide crisis. Just in case you never know it might happen. I know it’s unrealistic to expect that but being in the cloud is good. And if it happens, and you happen to then have to work from home more then every business Should have that capability of instantly and quickly moving towards an emergency scenario.
Kristof
Yeah, look, and it’s not something we always often think about right to be thing. So we haven’t had to. So a lot of these planning that we would probably not have had to think about it because we’ve never lived through these pandemic situations. He was. But having said that, I mean, there is always that concept of sort of that backup. There has to be that is there a backup service? Is it a backup of data, or is it you know, functioned? And that’s the thing that most importantly, we probably haven’t had a real urgent need. There’s no immediate crisis previously, for us to move this now. has given us a view it’s a completely different view, right? 
Tony skinner
Yeah, that’s right. Yeah, absolutely. Okay. All right. Look, how can people get in touch with you do do audits and things like that for the purposes
Kristof
of Lately, we definitely help with technology audits right now. So feel free to hit me up at aseit.com.au or on my LinkedIn page. So we will put that into our podcast links below. And then you know, feel free to hit me up if you have gotten any needs around that because we can always support everyone in any way we can.
Tony skinner
Yeah, absolutely. Great. All right. Anything else you any want to add any tips? Sorry, I forgot I was asked for tips. So any tips
Kristof
make my favorite tip at the moment is, even though you’ve signed up for something, make sure you know where you are putting your data at the end of the day.
Tony skinner
It’s interesting. It wasn’t until a few years ago that Google even had server farms in Australia.
Kristof
Yeah, not even not long ago, actually to be fiar Tony. Yeah, absolutely. Not even that long ago. And you gotta remember that, again, Google is an American company. Mm hmm.
Tony skinner
Yeah, and I won’t even get into that. That’s an even bigger the catalyst Fish. All right, great. Kristof. Thanks very much for your time. Thanks.
