In this episode of my podcast channel, Podcast My Business, I speak with Ryan McMillan from Atlas Digital
about the growing impact AI and Large Language Models (LLMs) are having on businesses, reputation, search and trust online.
We discuss:
Why 80% of people don’t second guess AI recommendations
How incorrect AI information can damage businesses
The rise of “AI reputation risk”
Why outdated pricing and service information matters more than ever
How LLMs like ChatGPT and Gemini are changing search behaviour
AI hallucinations and misinformation
The importance of high-quality original content
Why businesses need to understand how AI represents them online
Ryan also explains practical ways businesses can audit how AI tools are talking about them today and why being “understood correctly” online may become just as important as being found.
This is an interesting discussion around AI, trust, reputation and where online visibility is heading next.
Guest:
Ryan McMillan
Website:
Atlas Digital
