Facebook Strategy. What are the skills needed to be successful when marketing with facebook
Hi. Welcome to the podcast. Podcast My business and today’s guest is Chantel. Please introduce yourself. Hey, I’m Chantal Gerady im a Facebook Strategist. I empower business owners with the skills and strategy to successfully manage their own Facebook profiles to generate an actual result. So not about you just making friends, but it actually, uh, resulting in funds at the end of the day. Fantastic. And what’s your website? www.chantalgerardy.com.au and you’ll have to check below to get the spelling. Exactly right. We’ll put this in with the post. Okay,
So being an expert on Facebook and I mean, you know, we’ve had this huge event that’s just occurred. How much is that? Shifted the market. Well, right now, they say that Facebook uses actually up a 70%. So, in fact, ah, hire. They’re having some days that are higher than New Year’s Eve, which means people are spending more time on Facebook because of the social distancing, because some of them have lost their jobs, which means it really is a good opportunity for you right now, too, to be more visible and to get your business in front off the right person. However, we do have to be sensitive to what’s going on in the world right now, and that means we may have to change our key messaging or adept our offer to suit. So yes, so I guess Ki messaging around support help being there for you. Being there in the long term is pretty important. Yeah, 100% for example. Right now, I’m speaking about taking contact based service providers and helping them to put their businesses online because previously they were working face to face. So it’s just about adapting that offer so that it’s now relevant to the current market. Fantastic.
So, looking at your website, I mean growing your business with Facebook Now I have thought in the past that maybe not every business would is perfect for faces. I got lots of business to business clients, such as commercial shutters with factory owners and the like. Probably not likely look at Facebook as much. What would be the best industries that you think would suit Facebook differently? The local community sort of like trade businesses, for example, your electrician’s and your plumber’s pesticide companies, because people be searching for them online looking for those providers. But also they’re looking for any service based providers and people love to shop. So who them a couple drinks in the evening and also go and they’ll be shopping on Facebook just as long as you don’t drink yourself when you’re putting anything to faceboook. 100%. You must have been looking at my website because one of my don’t does on Facebook is called no drunk booking, meaning that as soon as you start drinking, you shut down your facebook. Yeah, probably wise at any time. And actually, I saw something recently about more people working from home, So there’s more drinking at home. Lord, you know what? An audience
Cool. Okay, so you mentioned that you used your Facebook strategy and new do lead tracking and capturing booking systems and so forth. How easy are those to set up? Well, I’m all about the business owner actually empowering themselves. So many of the businesses are work with don’t have a marketing budget and they can’t really outsource this to somebody else. So I actually helped them to come up with simplified strategies that they can implement themselves. So set up their own email systems set up their own, um, booking systems and their own payment systems, and I basically hold their hands and coached him through the process. And what I find is because they’re actually sitting it up themselves there now are aware of how to actually manage it and run it ongoing, which is important for business owners. You don’t have that marketing budget and can’t afford to have somebody else do it for them.
Yeah, okay, so one of the difficult questions is, How often should you post on facebook? The good news is, is that everybody gets used to your rhythm, so whatever your rhythm is, people will get used to it. So, whatever that is, just be consistent with it. I post probably three times a day, however, posting without strategy, without knowing what to post without, uh, sharing success stories or showing testimonials or showing your expertise. We all offers if you just selling, selling, selling and you’re not being social, that can also stunt the organic reach of your page. So it’s not so much how many times a day that you post I mean, I like to post three times a day, as I said, but it’s about having quality content on. Most people come to me, and I’ve got no idea what to post online. So that’s what I helped them do is to come up with that content, calendar and strategy with the intention in mind. So what are you hoping to achieve and then work backwards from there? What is the content that we’ve got to provide in order to get a yes from that person to buy At the end of it, we’re talking about calendars. You have a free content calender available on your website. Yeah, 100%. Most business owners got well, I don’t know what to post, so we started sending it out monthly, and now we’ve done it the year in advance. But you can find out when it’s naked Garden Day, or bring your dog to Work Day, or if it’s Plumbers Day, and then whatever you know which ever off those is relevant to your business. They can fill in the gaps because it’s topical. It’s trendy and engages your ideal climb. And at the end of the day, it is social, and it’s all about relationship building. Okay, Jeez sounds like a It’s the same as for a podcast. Wow, What a coinky dink. excellent.
So, yeah, just like you do with podcasting. It’s best to always draw up a schedule, have a calendar of events and actually get stuff in the can. So is it possible to get stuff ready? How far ahead? On Facebook? Yeah, As I said, I work with so many different types of business owners, and some of them prefer to come up with content daily. Some of it actually scheduled weekly. Facebook does have its own scheduling tool, but I’ve got one client who doesn’t monthly. She sits down and does it, and she does a fantastic job, and she likes to block it out and and do it that way. I basically I leave it up to the business owner. They need to be in flow when they creating this content. So first you have got to know what their intention is, what their strategy is, what they’re working towards. And then from there, they’ve got to go. Okay. I need to engage my ideal client. What is topical and trendy? What is my client interested in? It’s not going on a date you don’t just go me, me, me you’ve also got Engage the person that you’re sitting in front off and let them talk about themselves as well, and you need to show interest in what it is that they join. So I find that I’m creative every single day. So for me, it’s easy to come up with their content ago. Well, that’s relevant. That’s relevant. So I’ve just got a sort of an outline. But as I said, many of my customers clients, they’re actually doing other weekly or monthly, but as long as you and flow, because some people who do it week to your monthly because they blocking it out and doing it, the contents starts to lose feelings and social social media. It needs to have feeling social with feelings that’s so important. So if you’re finding that that’s happening because you’re scheduling and advance, it’s better for you. To. Cut it back and rather just do it on a daily basis. It shouldn’t take you more than 10 to 20 minutes. It’s fantastic.
So what about paid Facebook advertising? So what’s the difference between that? And I guess the normal or free Facebook that you can just do yourself show 100%. I’ve just actually written out a thing right now, like a motivational quote, and it said, if no amount of add spend is going to work if you do not have the organic strategy in place. So if you have a dead Paige, that’s not working right now, and it’s unclear on what it is that you’re doing and you’re not generating clients organically. Throwing money on it is not gonna change that result. You’re just going to be gambling your hard earned money away because if you don’t have the fundamentals in place and you don’t have that, that that whole strategy off, how you’re gonna engage your ideal client, what is your desirable offer? How are we gonna turn them from cold toe, warm to hot? How are we gonna nurture them? And then how do we get a yes from them? If you don’t already have that working organically unpaid throwing money on it is not going to change that. It’s going to reach a wider audience, but at the end of the day, it’s like trying to get it’s like trying to take your date to fourth base without even asking him out for a cup of coffee. I’m not going anywhere with any of that. Uh, I’m not saying anything,
So I see today’s testimonial Tuesday. So you do that every Tuesday on your Facebook page? Ah, yes. So you must be looking at my group. So in my Facebook group, um, we have hash tag days. A lot of people ask about hash tags on Facebook and Facebook’s like Google. You do not need the hashtags to search inside Facebook. However, group administrators use Hashtags to control the content that goes into groups. So on a Tuesday, I got testimonial Tuesday on This is a way for me to encourage my clients to go in and post testimonials because sharing your success stories and your testimonials is a crucial part of getting a yes from your ideal client. Yeah, fantastic. Okay, cool. All right, well, we’re hitting up to time. So what are three quick tips you can offer? Yeah sure, So I always talk about three things that you need to be doing on Facebook. On the one thing is is, um, you’ve got to grow your page, so your page will just sit there, you’ve actually gonna grow it.
You’ve got to get more off the right people onto it. So you need to have a strategy on how you’re going to do that. So if you do jump onto my website, there are nine ways that you can organic e unpaid. Without paying for ads. You can actually grow your Facebook page by putting it in front of the right people and attracting the right people on there. The second part is being creating compelling content that converts So having a content strategy which has your intention and mind and then working backwards from there and again, I have a I have some really helpful resource is on my Web site, which will be able to help you so that when the right person does get onto your page, they go. Yup, this is it. I want this. I’m gonna like the page. I’m going to continue to engage. I’m going to continue to build my relationship with you and then hopefully buy from you. But the third part of it is about creating opportunity. So opportunities like podcasts, opportunities like joint collaborations or interviews or joint ventures. These can be created on Facebook as well. So if you understand the full capabilities off Facebook’s platform, you can go on and you can create these opportunities just like we doing today, which is a great way to do it. But they is certain Facebook etiquette that we do need to follow when we doing that. Great. Okay, look, thanks very much for your time. She until I’m gonna spell it anyway. C h a N t a l g e r a r d y dot com dot au, don’t you? Where we can find you And, um Yeah, let’s all stay safe and happy. Yes, definitely. Thanks so much.