Adapt or Die, Use Research

Essentially what the event has done is compressed what might have been five years of adaption of technology and new systems into a very short timeframe.
Something that we’ve always focused on in the business, I’ve seen really great organizations within my sector lose their relevancy because they can’t evolve or don’t want to evolve with changing times. So quite early on in the piece and made it a business of ours to make sure we’re a little bit ahead of the curve, or at least we like to think so.
And then the next thing was to start to really tap into how you, again, make yourself useful.