Hi, and welcome to the next business podcast, on the podcast my bsuiness podcast show. And today we have Adrian from Brivvio that is B r i v v i o.com. Hi, Adrian.
Adrian
Hi, Tony. How you doing? Hi, I’m having a great day actually. It’s been super busy, but a bit it’s beautiful. love this time of year. 
Tony skinner
Yeah. And he’s so in agreement with you. I the cooler weather is so much easier to deal with.
Adrian
I agree.
Tony skinner
Excellent. Now Brivvio. Now I’ve got it here, branded captioned videos instantly, and I think that caption is such a key unique feature. So how does Brivvio work?
Adrian
Well, Brivvio,s pretty straightforward, actually. It’s I think it’s the easiest and fastest way to create branded captions videos. for social video,it’s basically an app on the phone that when you record your video, your branding is all applied to it, your captions are generated automatically. And so that 80% of people that are watching videos with their sound turned down, can read what you’re saying. And you don’t have to do any post production to make it look professional.
Tony skinner
I did that with with LinkedIn, there’s a feature I don’t know that people know about it. on LinkedIn, where you get the captions and your right, so many people watch videos with the sound down off the captions, and especially for the future of vlogging I think that’s really important.
Adrian
Definitely, vloggings a big opportunity for us. So think.
Tony skinner
Why do you say that?
Adrian
Well, when we were doing beta testing, we went through about a year and a half of developing the app and One of our beta testers is been a prolific blogger. And he said, this is the future of blogging because there’s so much post production done in getting a vlog to look good putting the graphics on it titles, and then getting your captions done. It takes a lot of time. And, you know, if you spend 10 minutes making a video, it’s just a single stream of video. And then you might spend a couple of hours getting it ready to post online. What if you could just spend 10 minutes making the video and then post it straight online straightaway with that with all of the work done? That’s what I’ve kind of tried to achieve with Brivvio is to take away all of that extra work. Does that make sense?
Tony skinner
It does and it’s fantastic. And I just want to clarify for people because audio sometimes vlogging v l o g g i n g Hmm. 
Adrian
So vo video blogging.
Tony skinner
Yeah, absolutely. And doing it all in one go. Which is, you know, What podcasting does one video ads a great visual element, because people love visual. And you definitely make it easy for people. So what? How did you get it to do the captioning at the same time?
Adrian
Well, speech recognition software has come a long way in the last few years. And so we’re using that technology to listen to your voice as you’re recording the video and turn that into the captions that we see at the bottom of the screen. Which you can edit course and tweak and all that kind of stuff.
Tony skinner
Okay, so we both talking quite precisely because I’m like that. Yeah. Yeah. It’s interesting. I’m talking precisely and you’re talking precisely.
Adrian
I will respond Exactly. Exactly in kind tony
Tony skinner
Yes, exactly. So there’s reasons while we’re doing that, that you need to be that clear with Brivvio. Because of the technology, or
Adrian
Well, my background has been in video, video production, particularly in post production, editing and visual effects and animation. And so my whole career 20 plus years been making short form videos. And it’s become, I suppose a part of my life is learning how to communicate in a clear, succinct, and engaging way through video. And so I think that’s part of my nature now is to try to do that in all my communication. Yeah. You know, I can’t stand small talk for too long.
Tony skinner
Yeah, exactly. Yeah, exactly. Right. So I know this is short film festivals and things like that. So this would be pretty handy for that as well.
Adrian
But yeah, you know, actually, that’s an interesting idea. I did think when we were developing this when we’re testing it out that little short films like little mini stories, because really, it’s not just about vlogging All marketing, it’s about telling stories. So, you know, one of the things I say is Brivvio is about telling a story, you know, sharing a vision, you know, promoting your cause or boosting a brand. And so that all wraps up into storytelling, which is something that’s been we’ve been doing for, you know, hundreds of thousands of years since we first learned to speak and communicate and even do sign language, we can paint on the walls of that cave. So yeah, that’s what it’s really about. And that’s, and that’s what social video is about.
Tony skinner
Right? So social video, what do you mean by that?
Adrian
Okay, great question. So social video, by social video, I mean, the kind of videos that you see in your social media stream that are gone and you probably won’t see again after a couple of years, but they have a really short lifespan, compared to the type of video production that you might spend $10 20 thousand dollars to make and put a lot of effort into crafting the script. Getting the words right getting the messaging, right, getting the right visuals, the camera looking amazing, beautiful lighting, makeup and all that. There’s a lot of work. And you expect from those type of videos, a long shelf life, you expect to get a lot of return on investment, because they cost a lot. They take a lot of time. But with social media, you don’t have that kind of expectation. usually don’t have that kind of massive expectation because they they will drop off. They’re gone in a few days and people are not seeing them the feed. They’re not boosted up by the algorithms unless you pay for advertising Of course. So that’s really what I mean by social media.
Tony skinner
So is that like snack sized video, 
Adrian
exactly, snack sized videos that people can chat and share about it’s very it’s a lot less formal. It’s more impromptu, it’s more casual, unscripted, usually. So the uhhms and the ahhs don’t matter people authentic and genuine and you You don’t worry if a video doesn’t get millions of views because it’s just part of the conversation, the ongoing conversation of many videos.
Tony skinner
Well, okay, so with the Brivvio, you can do those videos and you don’t need to be a collection.
Adrian
Yeah, exactly.
Tony skinner
Because they, of course famous for that. Now, while I’ve got you, I’ve got to ask, what are some tips? When you’re making a video? What would you suggest?
Adrian
One of the first things that people who are new to creating social videos or videos in general come across is the sort of anxiety of being on camera. And I get that totally because my career has been behind the lens of the camera looking through the lens, scrutinizing every little pixel making sure it’s all perfect. And since we developed review, I’ve had to put myself in front of the camera. I can’t be seen not using the product. So I’m now making my own social videos. That’s been a real challenge to get in front of the camera and build up the confidence to do that and feel relaxed doing it. And, you know, that was actually really challenging at first, I feel like I’m starting to get the hang of it a little bit. Sure. That’s probably the biggest challenge and, and it’s sometimes called imposter syndrome is a psychological term psychologists talk about imposter syndrome, which is really the fear of being seen to be a fraud, put yourself out there and be seen to be a fraud or a fake. And it’s really just anxiety is really just nervousness on camera, that people are going to look at you and judge you or think bad of you or think that you’re whatever you’re saying, if you’re telling people your story that you know, it’s not really that great or it’s just a load of rubbish. And, and it’s easy to get over them. We think the first thing is obviously practice but the keys with getting over that sort of camera anxiety are to recognize Is that it’s just a feeling. And it’s not necessarily the facts, to separate the facts and the feelings and go, you know what, I have actually achieved all these things. And when I talk about my successes or whatever I’m doing, here are the facts. And the feeling is a separate thing. Maybe there’s a list down all of the successes or things so you can split that out to you don’t get overwhelmed by it when the camera is pointing at you.And the next thing is with that is to,to talk about it to share that with people because the thing is, all of us are doing more and more social video, social video lives and streams and zoom, webinars, everything like that. There. It’s something that we’re all coming to terms with, I think in that in the future, we’re going to have a younger generation, that who are so comfortable on the camera, it’s just, you know, it’s not even a conversation like it is for my generation and my 40s 
Tony skinner
Yeah, well, I Personally understand that Okay good. And it’s interesting because I’ve done acting in the past that’s why I’ve got the voice that I have I was taught to project to the back of the the performance space and I was always taught to think everyone is naked on video work, does it work it? It helps me because it keeps me nice and light. But I’ve done lots of video and whenever I’m known as one type Tony on pretty much anything that I do. I just only do one take I’m not interested in doing more than one take. And that takes us back to what against the benefit of Brivvio is that you do only one go. You don’t need to post production you don’t need all the Pahlavi don’t need this. You don’t need all of that. And it’s interesting that Yeah, trying to get captioning on to video is a challenge. So if you don’t have one go
Adrian
Hey, that’s perfectly Yeah.
Tony skinner
Great. Okay. Right. So, on your website, there’s an opportunity there for people to book a free demo. Hmm,
Adrian
yep, that’s a chat with me. So that’s books in a little call with me and we have a conversation, and I’ll show you how it works.
Tony skinner
Fantastic. Okay, so that’s B r i v i o.com. And thanks so much for joining us. Adrian.
Adrian
My pleasure, Tony. Thanks very much for having me.