Tony skinner 00:01
Hi, and welcome to the podcast channel on www.podcastmybusiness.com.au. and we welcoming jordanna from www.cleantea.com.au. And we’re talking about breastfeeding to most other teas. And regular listeners will know that I had a segment a little while ago about breast milk or breastfeeding coffee, and it’s coffee that doesn’t taste like shit. jordanna How are you?
Good. Thank you very much for having me.
Tony skinner 00:37
Excellent. And we were just talking before. We tried to do this yesterday. And we had all sorts of technical fun, which does happen quite a bit. And what do you do you get on with it? So I guess and your company is called clean tea and breastfeeding tea is one of those products that you offer. But what’s the difference between breastfeeding tea and normal?
breastfeeding tea is actually out another company that we launched. So we’ve got clean tea and the breastfeeding t co they’re two separate brands now because our breastfeeding tea became 70% of our sales at clean tea. And we realized that probably needed to give its you know, give it its own identity and its own website so that we’re able to help our mums going through what I went through when I had my daughter five years ago. So our breastfeeding tea is different from the other days we have in the range I created with my daughter had really severe colic. And for those who have had a child that screams endlessly in the evenings and has like excruciating belly pain no matter what you eat, no matter what you give them whether they’re breastfed, you know regularly or whether they burb, there’s so many issues, but colic is just so upsetting to watch and my mum being a naturopath and a medical herbalist. She’d helped me create clean tea. So she helped me create this breastfeeding tea for colleagues. So I was obviously still breastfeeding. And we started drinking it. And so this somewhat miraculous recovery from my daughter who stopped screaming all the time and actually slept, which for any mother, who hasn’t slept for weeks on end, it’s cold, and I would have done anything. So I was so grateful to my mom. So we put it into the clean tea and the breastfeeding tea. We call it mother’s love at the time, which was the colic tea and it it went crazy mums just couldn’t get enough of it because we were making happy babies and making happy moms because they could sleep. So that is why we call it a breastfeeding Tea and why it’s been so successful.
Tony skinner 02:44
Hmm, excellent. And that website is breastfeeding t co.com.
Tony skinner 02:52
Ah, see, I I’m one of those men that can do more than one thing at once. Is the myth cannot efficiently do more than one thing at once. You can inefficiently do more than one. So we
asked a breastfeeding mother she can do a lot
Tony skinner 03:14
you know what they’ve done experiments that is fostered like I said, inefficiently you know, in near as efficient if you are breastfeeding, and I say to you What did you do half an hour ago and he did excellent. I don’t know. I just did it. So there you go. That’s cool. Don’t use that excuse when you’re driving and you on your mobile phone and having a baby that you’re feeding as well as driving that. Oh my god. I saw a car yesterday. This woman was driving terribly bad. She had a dog in her lap.
Terrible was the dog on the fight.
Tony skinner 03:53
Well, it was it’s still going the dog in the backseat we’re walking down the footpath and I stayed in a nightstand and she thought will saying I want a nice dog. I go No, you idiot. You know it sure driving was terrible. absolutely terrible. So cool. So there’s colic T and lactation t. So how does this tea helped with colic?
Well, colic is really a symptom of the baby’s digestion. So colic is trapped wind and but it’s not an exact science. You know, I’m not a lactation consultant. So I am by no means give advice and say that this will cure all problems. But for a lot of moms, it can be sometimes what they’re eating or sometimes their babies allergies. Sometimes it’s just lifestyle if you’re busy, mommy are exhausted. You know, the these babies around five or six weeks are getting this trapped wind in their belly and nothing that you can do sort of helps to relieve it. There are a few colleague treatments on the market, but it was just that as is a taste so in some ways it One it hydrates you, because when you’re breastfeeding, you need to drink lots of water to create more milk, and also to the five, sorry, four Herbes that we have in the product to accommodate, so they come down the baby’s digestion. So mom’s digestion is calmer, Bob’s digestion is calmer, and we just get flooded with all these five star reviews about how it’s just changed their baby. And truly, as a business owner, I didn’t sort of plan this, it came from my own experience, but nothing makes me happier than getting all these reviews. That Yeah, we make happy babies at the breastfeeding ticker.
Tony skinner 05:37
Exactly. Okay. When you talk about, we know, we’re gonna have to do this trap that males are more well known for. So that mean that we all had a colleague, and we can blame our moms.
I think I think you’d have to do some research into how colic is caused. Like I said, I’m no, I’m no expert. I know that.
Tony skinner 06:00
I know if you drink too much to the tea, you’re probably fired a lot. But
Tony skinner 06:06
there we go. I got to say that we can
call it fat tea if we want to, but I’m not so it would sell as well to the mothers. I’m not sure it would speak to them as much,
Tony skinner 06:21
though I think that would be different. Okay. lactation tea. So again, what’s the difference or benefit, lactation to me?
Oh, that also came from my own struggles with, you know, baby, I was a third time mother about the time I successfully breastfeed the first two, I just couldn’t get the hang of it. I had all sorts of issues a third time, I was determined that I was going to be able to be a breastfeeding mother. But I didn’t have enough of my supply. I think perhaps one of the issues was I was extremely stressed. I already had two quite big boys and I was running clean tea at that stage that I was trying to juggle so much that I think that my stress levels certainly helped to dry up my milk supply. So yeah, we created the lactation tea, which also is a galactagogue, there’s a big word for you. galactagogue are found in you know, lactation cookies, and and lactation teas, and they help create supply. So for any breastfeeding mom out there, who Yeah, whose supply is dwindling, they can have a nice copper and the cookie and continue to breastfeed, which is important for a lot of moms. And you know, we were open to anything we think Fed is best. So as long as like I had two boys that were raised on formula, so I have no judgment over whether you breastfeed or not. But I know for like for myself, I really wanted to give it a crack. I wanted to be one of those women that could do it by the third time. So yeah, I’m glad we’ve got products that can help along the way if you’ve got those solutions that you need.
Tony skinner 07:57
Who Okay, and you dropped out a second. Now I’m hoping this software hit going rather than connection. But thanks a lot. See, was saying at the beginning, some tips and tricks about if something goes wrong and what we’ve got to do to edit. It happens. So thanks. Okay, all right. I remember the time I got to school. All right. So it’s coming about because you know, you had the kids and there’s lots of businesses out there mothers have launched web based businesses. So what lessons would you have? Or what tips would you have for mothers that think, jeez, I’ve got this great idea, because it does happen a lot. And I’m gonna make lots of money from it, it’s going to be successful business, because I think about it, and every mother must like this. So what what are the actual odds of that actually occurring?
Well, I’ve been in business for seven years. And to be honest, this was the first year I paid myself a wage. So I wouldn’t tell any mother, let’s go into small business that you could instantly become a millionaire. So we’re now a multi million dollar business. But remembering that I started as a market stall in Byron Bay in 2013. So I was, you know, in the, in the elements in the Byron Bay weather, I think it was a storm that blew the roof off the 10th of my market store that made me decide to become an online business. And I realized then, though, that the potential for growth was so much more so in 2015, when we rebranded we had a 2,283% increase in sales on Facebook. So from a Facebook ad, so I’m a massive advocate for Facebook. No, they don’t pay me to say that I just really appreciate how we’ve been able to grow our business on the platform. Because, you know, we have an amazing we think we have an amazing product. And we’ve been able to show that to to consumers who may not have ever heard of us and for example, being breastfeeding mountains that don’t know about us. So I would definitely say to, I’d say to women who are willing to start a business, you know, it does take time But you definitely have to find a way to show your product to consumers, they’re not just going to necessarily find you. So we have spent quite a lot of money on Facebook ads. But it’s also helped to grow us to the point where I now and I think the biggest thing that I learned along the way was that I didn’t need to do it all myself being a mother, you already wear so many hats, I think, you know, you can be a cook, you can be a cleaner, you’re the mother, you’re a wife. And to throw in there, all of the hats that an entrepreneur wears, so you know, a bookkeeper, you’re in charge of, for me manufacturing, I have staff. So I’m in charge of HR, I’m in charge of advertising. And I was trying, in 2018, I was trying desperately to work out how I could be the best entrepreneur. And then I realized after spending an enormous amount of money going to courses and networking events, and you know, there was so many people wanting our money to teach us the things I realized that actually just needed to employ people who knew more than me. So I stopped wasting my money on growing my own skills, and started hiring people who already had them. So I got a business development manager, I got an SEO manager, I have a general manager in production now. So these are all people that know more than me, I am still very much the owner, founder and CEO of clean tea, and I am hands on in every part of the business. But by hiring people or employing people or consultants that knew more than me, we’ve had exponential growth, and it’s taken a lot of the stress off the face. So my advice is, you don’t have to know it all. But you do have to find people that do.
Tony skinner 11:40
Yeah, and I think that’s really, really critical for any business. Even you know, if you think you know, ask around and just ask people, yeah, happy to answer questions.
Yeah, networking has been a way that I have learned so much. I heard the beach people speak in 2015, about branding, how they launched their Roundhouse, and how they were so specific about branding. And that was a massive wake up call to me that my little market still had no brand. And so that was when we rebranded to the tea that you see now. And that was when we created our sample box had our boosted posts, it was skyrocketed. If it hadn’t been for a little local networking. Afternoon in cabaret debate, you know, I would never have learned that information and wouldn’t necessarily be a multimillion dollar global brands now. So it’s all those lessons you learn along the way from the people who have, you know, walked the path before you.
Tony skinner 12:33
Yeah, I think that’s the thing. And for successful business, you know, you don’t have to be smarter than anybody else. You just have to be more curious.
and resilient. and resilience is here.
Tony skinner 12:52
Yeah, yeah, I think wow, resilience quota. And it’s interesting, because generation now they are they’re not resilient enough. Well, now, thanks to COVID I think, and resilient. Mm hmm. Definitely. We’ve all been scorched, so to speak. Okay. Cool. All right. So anything in particular you wanted to mention or discuss?
Oh, that’s an extra one. No, not really. No, no, no, not really. I guess for me. You know this has been the biggest year that we’ve had. And we were positioned perfectly for COVID, which in some ways is awful. Because you know, you don’t want to be ready for a pandemic, but we were, we’re different from a lot of T brands, we don’t have a b2b Mark model, we have a b2c we will always direct to consumer. And so now that people can only really shopping a lot online, we were absolutely ready for that to happen. And we’ve just seen our skyrocket, sorry, our sales skyrocket and triple. And that’s because we pivoted our marketing, we created care boxes so that you could send a gift box to people, I think it’s all about pivoting in these moments to find, you know, ways that you can help your consumer it’s not about selling your product to people I’ve I learned that along the way, I wasn’t out there to sell my product, I just had to have a product that people needed. And once I put that in front of their face, and they and they gave them the message that we could help them that’s how our brand has grown. So I think I wanted to add to any small business owner or a woman starting her own business as a mom that it’s not about selling it’s just about finding the people that you can help because they’re your customers and that’s how you grow a brand.
Tony skinner 14:43
Yeah, exactly right. And that’s the thing. You know, sometimes you have to give free songs you got to do different things or whatever. But branding, branding, branding, especially when you start off number one priority and when Rona first hit, like to give it a personality I was doing free podcasts interviews was kept telling people look, don’t panic, keep marketing, just keep marketing, marketing, especially at the moment, because if people don’t hear from you don’t think you would guess what? You don’t
naive. Yeah, we’ve continued to stay front of mind to our consumers. We’re still here. We’re still shipping. If anything, I’m really proud of the fact that we’ve put on like another eight staff. So well, you know, a lot of people lost their jobs, we dericks particularly during Marina, we were employing, you know, receptionists that were working in medical centers, and we were, I had a sonographer working for me at one point, you know, women with incredible skills that had lost their jobs. And we were able to be like, Hey, get in here and help us. So I’m really proud that our business with its growth has also been able to give back to our community.
Tony skinner 15:45
Yeah, exactly. Right. So you know, it’s good to give back and they’ll keep them taking over at a challenging time. Oh, all right. Thanks very much. jordanna. Well, there we go. So the www.breastfeedingtea.com.au and you know, and they’re creating happy babies and happy months.
Thanks so much.
Tony skinner 16:11
See you. Bye. Bye.
Thanks so much.